AOL and Best Buy in Cross-Promotion Deals3 Apr, 2003 By: Hive News
America Online (AOL) and Best Buy have forged a pair of deals that will have the Internet service provider (ISP) and consumer electronics chain promoting each other, the companies announced today.
Best Buy stores offer consumers access to AOL and the Internet via dial-up or broadband connections. Special displays will provide information about AOL's selection of online services, and store employees will be trained to help consumers sign up for AOL.
In a separate agreement, AOL will promote BestBuy.com across AOL, including a variety of ShopAOL's most popular areas such as Computing, Electronics and Entertainment. Promotions will be relevant to the products they accompany, as part of AOL's "commerce in context" approach to online shopping.
"Best Buy's leadership in consumer electronics and connecting consumers to digital life solutions, combined with AOL's strength in interactive services, widens our ability to help consumers integrate the power and promise of the online experience at any speed," said Mike London, EVP and general merchandise manager for Best Buy. "Working with America Online, we will provide real value and convenience to our customers, while bringing BestBuy.com's great selection of consumer products to AOL and AOL for Broadband members."
The in-store AOL for Broadband promotions are part of AOL's first major marketing campaign for its broadband offering.