Anniversary Editions Abound on DVD20 Feb, 2007 By: Thomas K. Arnold
Several high-profile movies will soon be getting the anniversary treatment on DVD, as marketers take advantage of one of the most obvious promotional opportunities in this business.
First up is a 25th anniversary edition of The Care Bears Movie, from MGM Home Entertainment, arriving in stores March 20. The limited edition DVD of the animated classic retails for $19.98 and includes one of the first Care Bears TV specials, lost since its original broadcast. Also out that day are volumes 1 and 2 of the original “Care Bears” TV series, priced at $14.98 each. To promote the releases, MGM is teaming with American Greetings on a multimillion-dollar marketing campaign that includes a trivia sweepstakes in which the top prize is a Dodge Caravan.
Paramount Home Entertainment is preparing a 25th anniversary edition of An Officer and a Gentleman for May 1 release. The $14.99 DVD (retail orders are due March 20) comes with a commentary by director Taylor Hackford, a photo gallery, several retrospective documentaries and a featurette on real-life military romances.
A week later, on May 8, Lionsgate will release a lavish 20th anniversary edition of Dirty Dancing on both standard DVD ($19.98) and Blu-ray Disc ($29.98). The two-disc DVD includes an interview with star Patrick Swayze and a tribute to Jerry Orbach, who played Baby's father and who recently passed away. The DVD release will be accompanied by a limited theatrical re-release of the film, a remastered soundtrack, mobile content, a stage show in London, and a line of apparel and accessories.
Also coming May 8 is a 25th anniversary edition of classic screwball comedy Porky's, from 20th Century Fox Home Entertainment. The “One Size Fits All” edition ($19.98, orders close April 11) comes with a commentary from director Bob Clark, various retrospective features, new on-camera interviews, a vintage video game and a photo gallery. The teenage sex romp also will be available as part of the Porky's Ultimate Collection, which includes all three “Porky's” films — the “One Size” edition of the original, Porky's II: The Next Day and Porky's Revenge, which has never before been available on DVD. The collection retails for $29.98 and also prebooks April 11.
Paramount also has set May 22 as the release date for a 20th anniversary edition of the Carl Reiner-helmed comedy Summer School. Also priced at $14.99, the DVD (prebook April 10) comes with a commentary from Reiner and star Mark Harmon, a photo gallery and a pair of retrospective featurettes.