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Anime Title Hits DVD, VOD Same Date

24 Jun, 2002 By: Holly J. Wagner

Internet-based video-on-demand distributor CinemaNow, Inc. will offer anime supplier Pioneer Entertainment Inc.'s feature film Armitage Dual-Matrix day and date with the film's June 25 DVD release, the companies have announced.

They claim this is the first time a major anime feature film release has premiered simultaneously on DVD and via the Internet. Armitage Dual-Matrix, which features the voice of Juliette Lewis is the followup to Armitage Poly-Matrix, a cult-classic amongst anime enthusiasts. That film is available for stream or download and will run through July 15 as either a pay-per-view selection or as part of CinemaNow's Premium Pass subscription.

As part of the agreement, CinemaNow will make Armitage Dual-Matrix available as a free stream June 25 only.

"Previously, CinemaNow's new releases have been made available in the traditional pay-per-view window, which is after its home video and DVD release," said Bruce Eisen, EVP of CinemaNow. "Premiering a film as popular as Armitage Dual-Matrix on CinemaNow the same day as it is released on DVD is a major step forward for Internet distribution and we are thrilled that Pioneer Entertainment is partnering with us to execute this groundbreaking online strategy."

Pioneer Entertainment will further promote the release with an aggressive marketing campaign that includes an online sweepstakes via the CinemaNow Web site (cinemanow.com) featuring a Pioneer home entertainment system as the top prize package, cross-links between Pioneer's animation Web site (pioneeranimation.com) and the official Armitage franchise Web site (armitagedvd.com) to CinemaNow, as well as a targeted print campaign aimed at specialty and niche publications.

"Pioneer Entertainment believes that the Internet can act as an effective marketing tool, especially for niche-oriented genres such as anime,” said Jill Sanderson, marketing consultant to Pioneer Entertainment. “CinemaNow provides us with the ideal outlet to securely deliver content to promote new and catalog releases."

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