Animated 'Transformers' Rolls Out June 1710 May, 2008 By: John Latchem
The Transformers are back in animated form with a DVD of the movie that launched the new Cartoon Network series.
Transformers Animated: Transform and Roll Out streets June 17 at $16.99 from Paramount Home Entertainment. This new interpretation of the Transformers mythology finds Optimus Prime leading a small force of Autobots in Detroit in the 22nd century, searching for the powerful Allspark to keep it out of the hands of the evil Decepticons.
The show was developed by Cartoon Network and Hasbro, which makes Transformers toys. “Transformers Animated” debuted to high ratings among boys in the wake of Michael Bay's theatrical blockbuster Transformers film last year.
The DVD includes two “Transformers” animated shorts.
Hasbro's new toy line based on the animated series also launches in June and will be used to promote the DVD. In addition, General Mills Fruit Snacks will be co-branded with “Transformers Animated” beginning in July.