Anchor Bay Reprices Several Season One Sets11 Nov, 2005 By: Jessica Wolf
Anchor Bay Entertainment is kicking off a new promotion to get consumers excited about the supplier's growing catalog of TV DVD product.
Anchor Bay director of brand marketing Julie Campion announced last week the “Deja View” promotion, which includes a price reduction to $29.99 for the complete first-season sets of “21 Jump Street,” “Doogie Howser,” “Roseanne,” “3rd Rock From the Sun,” “Sledge Hammer!,” “The Greatest American Hero,” “Silk Stalkings,” “Profit,” “Tripping the Rift” and “Hunter.”
The special price will run from mid-February to early March, and retailers are supporting the promo with endcaps, circular ads and in-store promotions, according to Anchor Bay. Consumers also can take advantage of a buy-two-get-one-free mail-in offer.
Regular retail price for the selected collections runs from $39.98 to $59.98.