Anchor Bay Reports Mad Sales for ‘Mad Money'19 May, 2008 By: Chris Tribbey
Anchor Bay Entertainment is reporting that Mad Money (released May 13), the first theatrical release from sister company Overture Films, shipped 2 million units.
According to Anchor Bay, 60% of sellthrough units have been bought up by consumers.
“The title establishes a record for Anchor Bay on multiple levels and underscores the combined performance capabilities of Anchor Bay and Overture,” said Bill Clark, president of Anchor Bay Entertainment.
“We knew that Mad Money would resonate with consumers, and the sales figures have confirmed it,” said Chris McGurk, CEO of both Anchor Bay Entertainment and Overture Films.
The film stars Diane Keaton, Queen Latifah and Katie Holmes, and earned just more than $20 million at the box office. The DVD includes a commentary, a behind-the-scenes featurette and more.