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Anchor Bay Expands Rental Reach

20 Sep, 2006 By: Jessica Wolf

While the major studios seem to be continually backing off the rental side of the industry, Anchor Bay Entertainment is ramping up its plans for the rental market.

Ray Zinar has joined Anchor Bay as VP of rental distribution for Anchor Bay Entertainment. He spent two years at MGM Home Entertainment and four years previously at HIT Entertainment.

Working under Zinar are three new salespeople focusing on pushing new content from the IDT Entertainment unit created with Starz Entertainment's recent purchase of IDT's production arm.

Edie Bartlett is based in Houston, will cover the central region and is previously from Warner Home Video. Bill Marano, previously from Magnolia Entertainment, will handle the eastern region based in Philadelphia. Bruce Levinberg will be based in Northern California to cover the western part of the country.

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