Analyst: Media Streaming Up15 Jan, 2002 By: Hive News
Streaming media surged forward in 2001, with video streams rising 149 percent to more than 2.5 billion served, 51 percent at broadband bit rates, Intenet analyst firm AccuStream reported.
Internet audio tuning hours more than doubled, percentagewise, to 100 million hours per month, based on a year-end market report published by AccuStream iMedia Research.
It was a strong growth year for broadband video streaming, with an average user accessing seven streams per month compared to slightly over one stream per narrowband counterpart. Combined, average narrowband and broadband streams accessed per average Internet user was up considerably, to 1.45 per month.
Availability of more broadband content, greater broadband penetration and major news events drove total broadband streaming media up following Sept. 11, the analysts reported.
Total narrowband and broadband Internet streams are forecast to grow to almost 9 billion
streams by year-end 2004, primarily to PC audiences.
The figures are from AccuStream's annual Interactive Broadcast Media Report: Streaming Audio and Video Market Growth -- 1998-2004.
Top streaming categories include news and information, music, sports, film-related content and Internet Television. International usage made up about 20 percent of all streams accessed.
Report segments include a detailed analysis of streams delivered by bandwidth provider, forecasts for streams delivered and revenue generated by subscription and advertising, cross-platform stream-based usage (TV/PC), Internet Audio, streaming categories in entertainment and finance, as well as market share data by site, network, event and channel.
"It's been a year of market consolidation and audience expansion," noted Paul A. Palumbo, director of Research at AccuStream iMedia. "The major over-the-air and Internet brands now control the lion's share of streaming media audiences. AOL's broadband platform AOL+ and Real Networks' various subscription and free sites are significant distribution points in streaming media. As independent brands with significant streaming audiences have been absorbed by larger players, and the market consolidated 2001 there has been stream and audience growth around a far fewer number of sites."