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Analyst: Low Oscar Box Office Bodes Well For DVD, VOD

27 Feb, 2008 By: Erik Gruenwedel

Despite last week's nadir Oscar television ratings, DVD and pay-per-view revenue forecasts for the five movies nominated for best picture are upbeat, according to a new report.

That's because three quarters of people who watched the Oscar telecast had not seen any of the nominated movies, according to Integrated Media Measurement Inc., a San Mateo, Calif.-based data research firm.

Among IMMI panelists in six major metropolitan areas that watched the Oscars, 15.3% saw Juno, 8.2% watched No Country For Old Men, 4.1% saw Atonement; 3.9% watched Michael Clayton and 3.8% viewed There Will Be Blood.

No Country For Old Men won the best picture Oscar, with brothers Ethan and Joel Coen winning best director and Javier Bardem garnering the best male supporting actor award.

“The 75% who watched the telecast but haven't yet seen any of the films represents a tremendous potential DVD and PPV for the nominated pictures,” said Amanda Welsh, head of research for IMMI. “The fact that they tuned in anyway shows what a strong buzz there is for the these movies.”

Among the best picture nominees, 56% of panelists who watched No Country For Old Men watched the Oscars, followed by 51% for Atonement, 44% for There Will Be Blood, 41% for Juno and 35% for Michael Clayton.

Michael Clayton streeted Feb. 19 on DVD, HD DVD and Blu-ray from Warner Home Video. No Country will be released March 11 from Walt Disney Studios Home Entertainment; Atonement will be released March 18 from Universal Studios Home Entertainment; There Will Be Blood streets April 8 from Paramount Home Entertainment; and Juno will be released April 15 from 20th Century Fox Home Entertainment.

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