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Amodei Takes the Helm at Hart Sharp

16 Jan, 2003 By: Kurt Indvik

Former USA Home Entertainment chief Joe Amodei has resurfaced as president of Hart Sharp Video, a newly formed division of Hart Sharp Entertainment, an independent film production company that co-produced Nicholas Nickleby, among other films.

Amodei is bringing on a number of his key former staff members from USA, which was absorbed by Universal Studios Home Video last year. They include Camille Perretti-Fiato, Lynne Hillman, Evelyn Carrasco, Larisa Elzon Mark McCaffrey and Scott Voss. Former USA key executive Sal Scamardo has formed his own consulting firm and will be working with Hart Sharp Video, which is based in New York City.

The new division is already striking content acquisition and video distribution deals on a number of genre fronts, including independent film, sports, music, classic TV and live theater product, said Amodei.

First up will be a deal with Ventura Distribution/Urban Works Entertainment to distribute 10 to 14 titles in 2003 into the rental market beginning in March. Other indie film and live TV product is expected to be distributed under the Hart Sharp Video banner by May, said Amodei.

“I feel terrific about this opportunity,” said Amodei. “To be tied together with a great independent film company like Hart, and to be able to bring back so many of the talented people from USA with me is just great.”

Hart Sharp has production credits for such award-winning films as You Can Count On Me and Boys Don't Cry, as well as producing a number of Broadway plays such as Annie Get Your Gun and The Laramie Project.

Amodei said that while Hart's current slate of films in production have their video distribution rights already spoken for, he expects the producer to start distributing its own video in about a year. Meanwhile, he said, he will be developing relationships with other indie producers, “to make this company become the home for some of the independent film companies in New York that want to have more control of their own video distribution.”

While at USA, Amodei was responsible for shepherding USA Film's product into home video, including its highest-grossing film, Traffic, as well as a full slate of sports titles including official Super Bowl videos and other league championship titles in other sports.

Prior to his work at USA, Amodei was with PolyGram Video as SVP of sales and marketing, and prior to that held senior management positions at Turner Home Entertainment and Live Entertainment.

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