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American TV Viewing Up

23 Feb, 2009 By: Chris Tribbey

The average American watched more than 151 hours of TV per month during the fourth quarter of 2008, an all-time high, according to new data from The Nielsen Co.

Additionally, Americans registered almost four hours a month watching mobile video, and another three watching Internet video.

"The American fascination with television and other video content is not easing up, as consumers keep turning to TV, Internet and mobile at record levels," said Susan Whiting, vice chair of The Nielsen Company. "Viewers appear to be choosing the best screen available for their video consumption, weighing a variety of factors, including convenience, quality and access.”

Data from Nielsen’s report also shows:
• Those with DVRs time-shifted more than seven hours of the content they consumed.
• Other than the teenage demographic, viewing of traditional TV increases with age.
• Women watch more video on the Internet and on a traditional TV, while men are more likely to view mobile video.

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