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American Film Market Set To Reel Into LA

15 Jan, 2002 By: Hive News

The 22nd edition of the American Film Market (AFM) will feature 305 exhibiting companies including 25 appearing for the first time, organizers said.

‘"This year's market is testimony to the continued strength of the independent film and television industry,'" said Jonathan Wolf, EVP of the American Film Marketing Association (AFMA) and managing director of the AFM. ‘"We are nearly sold out more than a month in advance of the show, reinforcing AFM's relevance to all those who work in the film industry.'"

Based on previous year's performances, AFM 2002 is expected to generate more than $500 million in film production and distribution deals during the eight-day market.

Among the familiar faces returning to this year's market are Alliance Atlantis, Franchise Pictures, Good Machine, HBO, Intermedia, Lakeshore, Lion's Gate, MDP Worldwide, Miramax, Morgan Creek, New Line, Overseas Film Group, Pathe, Promark, Regent, Studio Canal, Summit and Universal Pictures International.

Newcomers to the market include Aura Entertainment, headed by Steven Bickel, formerly president of The Shooting Gallery International, and Signpost Films, headed by Stewart Till, previously president of Universal Pictures International and head of international activities for Polygram Filmed Entertainment.

The 22nd annual AFM will take place Feb. 20 to 27. Founded in 1981, the American Film Markethas grown steadily over the last two decades to become the largest motion picture market in the world. More than 7,000 people attend from over 70 countries, including film and television

distribution, producers, directors, film commissioners and representatives. All of Santa Monica's 23 screens become AFM screening rooms during the event. More than 600 screenings of more than 400 films are held, 23 different films every two hours, the majority of them world or U.S. premieres.

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