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Amazon.com's Customer Vote a Hot Commodity

5 Dec, 2006 By: Jessica Wolf

Amazon.com's holiday “Customer Vote” holiday promotion has gotten so much traffic, the site had to revamp the offering.

Rather than running a free-for-all sales event, during which the limited quantities of the low priced deals run out in seconds — Amazon's $100 offering of 1,000 Xbox 360 core systems were reportedly snapped up in less than 30 seconds on Thanksgiving Day — the site has instituted a new lottery-style purchase policy.

The site will keep track of votes and allow shoppers to purchase only the item they voted for with a credit card on file at the online retailer. And according to rules posted on the site “there is no more race to buy: claim codes [for the deal] will be distributed only to randomly selected customers.”

This week‘s leader in the voting is a 26” Sylvania LCD HDTV set for $200 (regularly $599), with 57% of votes. Only 500 randomly selected Amazon shoppers will get to grab the bargain pricing.

Home entertainment goods seem to be the hot picks for Amazon's holiday promotion.

The prior week's top vote getter was a $99.99 Axion 7” portable DVD player for $25.

And, the ecommerce giant's Customers Vote offering kicked off with $100 pricing on the highly coveted Xbox 360 core system for 1,000 units.

Amazon shoppers have until Tuesday evening to vote for their favorite deal, which then goes on sale the following Thursday.

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