Amazon, TiVo Download Deal Goes Live, Adds Content7 Mar, 2007 By: Erik Gruenwedel
As expected, digital video recording pioneer TiVo and Amazon.com March 7 formally launched “Amazon Unbox on TiVo,” a partnership that gives 1.5 million TiVo broadband subscribers access to online movie and TV rentals and sellthrough.
The service, which was revealed last month as a beta test, has added content from Sony Pictures and Metro-Goldwyn-Mayer, in addition to previously announced license deals with CBS Corp., 20th Century Fox Entertainment Group, Lionsgate, Paramount Pictures, Universal Studios Home Entertainment and Warner Bros. Entertainment.
TV episodes cost $1.99, with movie purchases ranging from $9.99 to $14.99. Movie rentals will begin at $1.99.
Through April 30, new subscribers to the service will receive $15 in free movie and TV show downloads.
All acquired content is automatically stored in the customer's personal media library at Amazon instead of taking up space on the TiVo set top box.
The deal represents one of the first efforts to bridge the gap between watching content derived from the Internet on the TV instead of just the PC.
Amazon's Unbox, which launched last September, currently offers video content downloadable for PCs and Windows Media Video-compatible devices.