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Amazon Prime Video to Run Rose Bowl Parade Float

19 Dec, 2017 By: Erik Gruenwedel

First-ever SVOD float will be themed on original motoring show, 'The Grand Tour'

In a first, Amazon Dec. 19 announced it will run a float in the 129th Rose Bowl Parade Jan. 1, 2018, in Pasadena, Calif., based on Prime Video original motoring series, “The Grand Tour.” The Rose Bowl float is the first from a SVOD streaming service.

The float design includes three human-powered floats, each featuring the face of one of “Grand Tour” presenters — Jeremy Clarkson, Richard Hammond, and James May — inside a giant wheel.

The wheels will each have a collage of images from the show, including an array of automotive components such as a hubcap, steering wheel and revolution gauge, as well as icons of global adventure such as a map, famous international landmarks and a series of ring roads.

Eight people per wheel will roll the three-part float for the duration of the five-and-a-half-mile parade route. As the first float to be pushed for the entire parade and in keeping with this year’s parade theme of “Making A Difference,” the Prime Video entry claims to have one of the smallest carbon footprints in the parade.

The presenters’ faces are rendered with subtle blends of nigella, poppy seed and crushed sweet rice. The wheel rims showcase roses, including Deja Vu, Kerio, Voodoo, Orange Crush and Star 2000. Silverleaf protea, black nori (seaweed) and coconut flakes are used to decorate the various automotive components. Mosaics of carnations and chrysanthemums provide a backdrop for the gigantic wheels. The various other gears, wheels and gauges are animated as well.

Prime subscribers can watch the parade on the two-hour special, “The 2018 Rose Parade Hosted by Cord & Tish,” streaming live on Prime Video, Jan. 1 at 8 a.m. PT/11 a.m. ET.


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