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Amazon to Launch DRM-free Music Download Store

17 May, 2007 By: Jessica Wolf

The online retailer's answer to iTunes will feature millions of MP3 tracks from more than 12,000 record labels free of digital rights management (DRM), according to the company.

Those DRM-free tracks will be truly interoperable — playable on all the popular MP3 devices on the market, Apple's iPod, Microsoft's Zune and Creative Vision's Zen players, as well as on all PC and Macintosh computers and with CD burn rights.

EMI Records, which recently signed up to release DRM-free tracks via Apple's iTunes is the latest label to come on board for Amazon's upcoming offering.

“Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device,” said Amazon founder and CEO Jeff Bezos.

EMI expects Amazon's music download store to pique interest in digital music, said EMI CEO Eric Nicoli.

“We think having a trusted destination like Amazon.com offer high-quality digital music product that will play across a number of devices gives consumers more options and will be a significant boost for the overall digital market,” Nicoli said.

Amazon did not release any further details on pricing or the expected launch date of the music downloads. Amazon already offers a selection of free music downloads on the site.

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