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Amazon Joins Blu-ray Bandwagon

20 Feb, 2008 By: Erik Gruenwedel

Online retail behemoth Amazon.com said it would join other major retailers and begin showcasing Blu-ray hardware and software more prominently on its site.

Citing consumer preference, Peter Faricy, VP of music and movies, said Blu-ray movies accounted for 75% of Amazon's HD sales since January.

The move marks a swift turnaround for Amazon, which just last week said it would remain format agnostic.

Indeed, the retailer said it would continue carrying HD DVD players and movies.

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