Amazon Cuts Price of Select Sony Blu-ray Titles In Half15 Mar, 2007 By: Jessica Wolf
The format war is turning into something of a software-pricing boon this week, especially for Blu-ray buyers.
Already, a slate of Blu-ray titles are going for less than $15 at Amazon.com — 50% off the suggested list price, the loss-leader pricing happening much sooner than topline titles dropped to that level on DVD.
Amazon's bargain Blu-ray list exclusively features high-profile theatrical catalog titles from Sony Pictures Home Entertainment including Black Hawk Down, The Fifth Element, Stealth, House of Flying Daggers, Memento, XXX, S.W.A.T., Kung Fu Hustle, Into the Blue, A Knight's Tale and The Big Hit.
Three of those titles landed on the site's top Blu-ray seller list today, with Black Hawk Down the No. 2 seller for the format, The Fifth Element No. 9 and Kung Fu Hustle No. 10.
Sony is an exclusive and vehement supporter of Blu-ray. On the HD DVD side, the only exclusive booster is Universal Studios Home Entertainment.
Amazon prices of comparable theatrical catalog titles from USHE on HD DVD, such as Serenity, Pitch Black and The Mummy Returns still stand at $19.95, 33% off the list price.
That's not to say there are no HD DVD bargains in line with Amazon's Blu-ray pricing on Fox titles.
A pair of titles from Magnolia Entertainment is on sale at Amazon for 50% off. The World's Fastest Indian, starring Anthony Hopkins, is priced at $14.99 on HD DVD and is currently sitting at No. 5 on the sites top HD DVD seller list.
Another magnolia title, The Architect, also is 50% off, at $17.49.