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Amazon Bows Anime Streaming Service

12 Jan, 2017 By: Erik Gruenwedel

Amazon has launched a proprietary streaming service dedicated to anime. Dubbed "Anime Strike," the $4.99 monthly service (with a free seven-day trial) is available through Amazon Channels, the e-commerce giant’s platform of third-party over-the-top video services such as HBO Now, Showtime, Starz, PBS Kids, Cinemax, NBC Universal’s SeeSo, Acorn TV, Lionsgate’s Comic-Con HQ, etc., marketed to Prime members.

Anime Strike is the first of several undisclosed genre-specific OTT video services earmarked for distribution via Channels, Michael Paull, VP of digital video at Amazon, told Variety.

“We tend to focus on our customers and their needs, and our big difference is that we’re using the data we have as Amazon to know the type of programming that would excite our audience,” Paull said.

Channels currently offers more than 100 third-party OTT video services.

Strike content categories include “popular,” “exclusives,” “action,” “top movies” and “dubbed.” Titles include “Blue Exorcist: Kyoto Saga,” “Parasyte,” “Steamboy,” “Akira,” “Paprika” and “Black Bullet, among others.

“With anime in particular, there's a strong, passionate audience that is underserved by traditional pay TV,” Paull said.

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