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Amazon Among 10 New DEG Member Companies; Powers Named Executive Director

22 Jul, 2015 By: John Latchem

Home entertainment trade association DEG: The Digital Entertainment Group July 22 announced the addition of 10 new member companies: Amazon, CenturyLink, Houghton Mifflin Harcourt, MAI, Outpost Media, Parrot Analytics, Screen Engine, V2Solutions, W2O Group and Warner Music Group. DEG also announced the addition of John Powers as executive director.

A home entertainment veteran, Powers, previously held marketing positions at Warner Home Video, Image Entertainment and TokyoPop. After earning his MBA from Northwestern’s Kellogg School of Management, Powers began his career at Pepsico. He will spearhead DEG’s committees focused on marketing support for Ultra HD Blu-ray, Ultra HD 4K and Digital HD.

“The DEG is lucky to have John join the team and provide a wealth of knowledge for marketing both packaged goods and, specifically, home entertainment products,” said DEG president Amy Jo Smith. “During his tenure at both Warner and Image Entertainment, he was involved with the DEG and has a good understanding of how the DEG can be most helpful to its members in supporting their marketing efforts.”

Amazon.com, the e-commerce giant that ranks among the top retailers in the world, is celebrating its 20th anniversary. According to DEG, the company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

CenturyLink is the third-largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The company is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. CenturyLink provides data, voice and managed services in local, national and select international markets through its high-quality advanced fiber-optic network and multiple data centers for businesses and consumers.

Houghton Mifflin Harcourt is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners, and is a leading provider of pre-K–12 education content, services and technology solutions across a variety of media.  HMH serves more than 50 million students in more than 150 countries worldwide.

Media Audits International is the leading provider of audit and financial management services for the media industry. MAI audits billions of dollars each year in license fees, retransmission consent fees, subscriber fees, and royalty payments, on behalf of major media companies in the Fortune 500 throughout the world.

Outpost Media is a full-service entertainment advertising company specializing in home entertainment industry, with a range of projects covering nearly every genre. They have spearheaded campaigns for titles such as The Hunger Games, Now You See Me, The Expendables and Divergent

Parrot Analytics is a data science company that has developed the industry’s first and only cross-platform, country-specific, real-time demand rating platform for TV and film content (Parrot Demand Rating). The company's next-generation technology helps TV and film producers, content buyers, sellers and advertisers make more-effective content decisions.

Screen Engine/ASI is a full-service market research agency, headquartered in Century City, Calif.  Working with a strong base of entertainment clients to better identify and leverage opportunity and manage risk, it focuses on providing data and insight across the various screens of media. To better serve the home entertainment, games and technology markets, Screen Engine recently launched a new Digital Entertainment division led by SVP Mark Orne.

V2Solutions is a provider of digital solutions for content producers and distributors. From content creation through digital distribution to point of sale/viewing, V2’s real-time digital services automate and accelerate processes at every stage, covering metadata management throughout the digital supply chain with a special focus on international distribution and on market insights from their Digital Store Check.

W2O Group, founded and led by chairman and CEO Jim Weiss, is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations.

Warner Music Group is home to a collection of the best-known record labels in the music industry, including Asylum, Atlantic, Big Beat, East West, Elektra, Erato, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics, Warner Music Nashville and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than 1 million copyrights worldwide.

For information on membership, contact the DEG office at 424-248-3809.

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