AllthingsHidef.com Goes Live13 Nov, 2006 By: Jessica Wolf
Questex Media, parent company of Home Media Retailing, has created AllthingsHiDef.com — a one-stop shop for consumers to navigate the evolving world of high-definition entertainment hardware and software.
The information and e-commerce Web site went live this week with news and information targeting the early adopter and general electronics consumer who has either already begun upgrading home theater systems to high-def or is planning to do so.
High-def shoppers can purchase hardware and software on the format-agnostic site as well.
The transition to high definition is an exciting, but also frustrating prospect for consumers, said Steven Apple, director of new business development for Questex's entertainment group.
“Ask five different salespeople, and you'll get five different answers as to what's the best system for [a shopper's] needs,” he said. “It's hard to keep up on all the changes, even if you're in the industry.”
AllthingsHiDef.com is geared to demystify the high-def world for eager but wary consumers.
“The site solves a burning issue with both the hardware and the content side of the business,” said Don Rosenberg, VP of Questex's entertainment group. “Consumers will not participate in this revolution if they are confused about what it is and what the benefits are.”
AllthingsHiDef has partnered with the top names in the consumer electronics business for content, including CEDIA, the leading trade organization for electronic installation; North American Publishing, which publishes E-Gear, a leading consumer electronics publication and Web site; and TitanTV, an online program guide that answers “what's on TV at my house” for all programming sources.
High-definition software reviews and news will be provided by Home Media Retailing, the market's leading trade magazine.