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'AFI's 100 Years...100 Passions' TV Show Should Boost Next Summer's Classic Video Rentals

19 Nov, 2001 By: Hive News

The American Film Institute (AFI) on Monday said that its June 2002 television special “AFI's 100 Years…100 Passions” should give the winners a big boost at video retail, increasing rental activity in the weeks following the CBS telecast, according to Bo Andersen, president of the Video Software Dealers Association.

Earlier this year, following the June 12 telecast of “AFIs 100 Years…100 Thrills” program honoring America's most heart-pounding movies, video retailers saw rentals of the highlighted movies soar. “There was a substantial increase in rental activity in the weeks that followed for nearly every winning film that made the AFI ‘Thrills' list,” said Andersen.

“The advantage the home video industry has for consumers is that video stores are the only place these top 100 movies are available to them on demand.”

According to VSDA's VidTrac program, the 10 top picks from “AFI's 100 Years…100 Thrills” titles (combined) experienced a 41% increase in rental turns one week following the June TV special. Similarly, the top 25 titles (combined) experienced a 44% increase.

One week after the telecast, the number of total turns for all 100 titles promoted in “AFI's 100 Years… 100 Thrills” saw a 28% increase compared to the week before the show. And compared to six weeks before the telecast there was an 57% increase in total rental turns.

Increased rental activity for the movies featured in “AFI's 100 Years…100 Laughs” program in 2000 were equally impressive.

“AFI's 100 Years…100 Passions” will reveal America's 100 greatest love stories, as chosen by entertainment leaders, in a three-hour TV event. AFI has distributed a ballot with 400 nominated films to a jury of 1,800 leaders from the creative community, including film artists (directors, screenwriters, actors, editors, cinematographers) critics and historians, according to an AFI press release.

The jurors have been asked toconsider the following criteria in their selections:

-- FEATURE-LENGTH FICTION FILM. Narrative format, typically over 60 minutes in length.
-- AMERICAN FILM. English language film with significant creative and/orproduction elements from the United States.
-- LOVE STORY. Regardless of genre, a romantic bond between two or morecharacters, whose actions and/or intentions provide the heart of the film'snarrative.
-- LEGACY. Films whose "passions" have enriched America's film and cultural heritage while continuing to inspire contemporary artists and audiences.

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