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Adventure Dominates the Charts

30 May, 2008 By: Thomas K. Arnold

National Treasure: Book of Secrets

Adventure ruled the DVD charts, as consumers eagerly snatched up five movies in the “National Treasure” and “Indiana Jones” franchises.

Walt Disney Studios Home Entertainment's National Treasure: Book of Secrets stormed to the top of the national home video sales and rental charts its first week in stores.

The big-budget sequel, which grossed $219.7 million in theaters, debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine's video rental chart for the week ended May 25.

Book of Secrets also was the top-selling Blu-ray Disc release of the week, while the original National Treasure was the week's No. 2 Blu-ray seller. A two-pack of both films bowed at No. 3.

On the First Alert sales chart, Book of Secrets was followed by three “Indiana Jones” movies from Paramount, drafting off the theatrical opening of installment No. 4. Raiders of the Lost Ark was the week's No. 2 seller, followed at No. 3 by Indiana Jones and the Last Crusade and at No. 4 by Indiana Jones and the Temple of Doom.

No. 5 on the top-sellers chart was the original National Treasure.

In rental stores, Book of Secrets took in an estimated $8.7 million, pushing last week's top renter, Anchor Bay's Mad Money, to No. 2, with $6.1 million.

The week's only other theatrical new release, the Paramount comedy Strange Wilderness ($6.6 million box office), debuted at No. 4 on the rental chart, with estimated earnings of $5.1 million, or 77% of its theatrical gross.

On the sales chart Strange Wilderness bowed at No. 16.

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