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ADV To Plug Titles With Anime Mag

2 Jul, 2002 By: Hive News

Anime distributor A.D. Vision, Inc. (ADV) and Japanese publisher Kadokawa Shoten, LTD. will launch an English language version of Japan's anime magazine, Newtype, throughout America and the English-speaking world.

Newtype USA will make its anticipated debut with a special collector's edition "Convention Teaser" at July's Anime Expo convention in Long Beach, Calif., and the San Diego Comic-Con International in August. The first newsstand edition of Newtype USA will go on sale this fall and will be available by subscription and at specialty stores across the nation.

"We're absolutely thrilled to have the opportunity to bring Newtype to America," ADV President and CEO John Ledford said. "It's a tremendous magazine, and something we've needed here for a long time. American fans have been clamoring for years to get a magazine that offered a comprehensive look at the world of anime, up close and in depth. What better way to give them what they want than by bringing over Japan's authority on the subject? This is going to rock the anime industry to its very foundation."

Newtype has a monthly circulation of more than 300,000 in Japan. ADV will target potential subscribers through the upcoming Newtype Web site (www.newtype-usa.com ), via ADV's customer database and through subscription cards inserted into the company's DVD titles. ADV forecasts more than a million new readers within the first two years of publishing.

With its comprehensive coverage and stylistic portrayal of the anime industry, the Newtype brand appeals both to the established fan base and to new initiates to the genre, and has played a tremendous part in the success of many top anime properties over its publishing history. Exposure from Newtype's regular manga reprints, a tradition that will be carried on in Newtype USA, has also turned many manga titles into successful entertainment franchises, the publishers say.

Newtype USA will be unlike any other anime magazine available today, in that it will be published in the Japanese right-to-left format, instead of the traditional English-language left-to-right format.

"We thought we could really enhance the reading experience by having Newtype USA mirror its counterpart's format," Ledford said. "I think it will be a really unique, fun thing that the fans will enjoy."

The Convention Teaser features a cover story on Japan's hottest television anime series, "RahXephon," spotlights on popular new American anime imports, feature stories on Japanese culture, behind the scenes interviews with creative talent, the English language premiere of the Full Metal Panic manga and more.

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