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ADV Heads to Cable TV

6 Nov, 2002 By: Hive News

True to the genre's early adopter fans, ADV Films has launched The Anime Network, the first television channel in North America dedicated to anime and anime-related content, targeting the nation's estimated 85 million cable television subscribers.

"This has been in the works for some time," said ADV Films president, founder and CEO John Ledford. "Until now, the market and the culture haven't been ready for it. But today ever-increasing numbers of Americans are becoming familiar with anime and its distinctive aesthetic; they're curious about anime, they're hungry for it, and The Anime Network is going to deliver it right to their televisions."

While cable outlets have enjoyed strong ratings with limited blocks of anime and anime-inspired programming, The Anime Network will make anime programming available to viewers 24 hours a day.

"The Anime Network is the next logical step," said Ledford. "The television outlets that carry anime aren't meeting the potential demand; they offer very limited selections of titles, and only during very restricted hours. The Anime Network will change all of that, and we're excited to be leading the revolution."

The Anime Network model is structured around four categorized content areas: Action Zone, Sci-Fi, Comedy Incorrect and Horror/Martial Arts. The categories are designed to include the full spectrum of quality anime, while contextualizing content for new viewers unfamiliar with specific titles.

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