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ADV to Distribute Geneon Titles

29 Aug, 2007 By: Chris Tribbey

ADV Films will handle all sales and distribution of Geneon titles.

The largest anime DVD distributor in the United States has folded in its nearest rival.

Houston-based ADV Films will be the sole distributor of Japan's Dentsu-owned Geneon Entertainment USA's products beginning Oct. 1. ADV Films will handle all sales and distribution of Geneon titles, as well as many marketing functions.

There will be no disruption in Geneon's publishing schedule, the companies announced.

“This is a great alliance,” said Geneon president and CEO Eiji Orii. “The efficiencies we'll achieve ultimately will mean more anime for the fans to enjoy.”

ADV co-founder and president John Ledford added: “This alliance makes both companies stronger. Anime as an entertainment category is in competition with every other form of entertainment, and our partnership with Geneon gives us the scale to help widen the anime market in North America.

“As we look ahead to an increasingly digital future, scale matters. In bringing anime to new media platforms, ADV Films and Geneon can only benefit from the added clout this alliance brings.”

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