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A Sweet Debut for 'Charlie'

17 Nov, 2005 By: Thomas K. Arnold

Warner Home Video scored a double win with Charlie and the Chocolate Factory, which was the No. 1 DVD seller as well as rental its first week in stores.

The Tim Burton-helmed fantasy, which grossed $206.3 million in theaters, bumped 20th Century Fox Home Entertainment's Star Wars: Episode III — Revenge of the Sith from the top spot on Nielsen VideoScan's First Alert chart for the week ended Nov. 13.

The Force was powerful enough, however, to keep the week's other high-profile new theatrical, Sony Pictures Home Entertainment's Christmas With the Kranks, out of the No. 2 spot.

The holiday film bowed at No. 3 and was followed at No. 4 by the cult horror sequel The Devil's Rejects, from Lions Gate Home Entertainment — a surprisingly strong debut for a film that grossed less than $17 million at the box office.

Indeed, the buzz about the gruesome thriller, from director Rob Zombie, was so great that his previous film, the equally bloody House of 1,000 Corpses, re-entered the First Alert chart at No. 14.

The sleeper of the week was Paramount Home Entertainment's Beavis and Butt-Head: The Mike Judge Collection, a hefty TV DVD package, with a retail price of nearly $40, that debuted at No. 5.

Hitching a ride on the coattails of Charlie and the Chocolate Factory was the 1971 original Willy Wonka & the Chocolate Factory, which re-entered the DVD sales chart at No. 7.

In rental stores, Charlie and the Chocolate Factory generated an estimated $13.25 million, according to Home Media Research. Christmas With the Kranks came in at No. 2, with rental earnings of $9.35 million, while Revenge of the Sith slipped to No. 3 its second week in stores, generating an additional $8.73 million to bring its total rental income, after 12 days, to more than $20 million.

The Devil's Rejects made a strong showing in rental stores as well, bowing at No. 7 with estimated earnings of $5.59 million, or nearly one-third its theatrical gross.

After three weeks in stores, Sony Pictures' Bewitched already has generated nearly half its theatrical gross, or $25.55 million.

Twentieth Century Fox's Kingdom of Heaven remains in the top 10 — even though it's been out for more than a month. So far, the film has generated an estimated $38.92 million in rental stores, or more than 80 percent of its theatrical take.

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