A Surge of Horror and Some Hot DVD Deals Hit Post-Holiday Racks16 Jan, 2004 By: Jessica Wolf
There was a twinge of horror in the air at a few Costa Mesa, Calif., retail locations this week as last year's surprise theatrical hit Freddy vs. Jason hit store racks.
Target offered horror DVD shoppers a $5 on-pack coupon with Freddy vs. Jason, instantly redeemable with the purchase of Freddy plus either Nightmare on Elm Street or Wes Craven's New Nightmare.
Best Buy offered a special sale price on another recent horror favorite, tagging Jeepers Creepers 2 at $15.99 with shelftalkers and in newspaper circulars.
There was plenty of shopper activity in the horror aisles at Best Buy on Freddy's street date this week.
A pair of male shoppers toting multiple DVD purchases, including Freddy vs. Jason, browsed the large selection of horror and sci-fi titles, commenting animatedly on the quality of ‘B' horror titles and adding a couple to their pile of purchases.
The store is still heavily and prominently merchandising Best Buy's exclusive music title, the Rolling Stones' Four Flicks DVD, with a plethora of copies of the special edition set taking up one side of a free-standing floor display. On the flipside of this merchandiser was a variety of $19.99 two-packs from Universal Studios Home Video, featuring fairly recent DVD titles like 2 Fast 2 Furious shrinkwrapped with Spy Game, 8 Mile with How High, Scarface with The Fast and the Furious, The Hulk with Jurassic Park III, and others.
Nearby, an endcap offered a similar deal on some deeper-catalog titles from Warner Home Video. Priced at $14.99, titles included The Hobbit packaged with Neverending Story, A Bronx Tale with Gia, Three Kings with U.S. Marshals, and others.