A Paramount Week on DVD1 Mar, 2007 By: Thomas K. Arnold
Paramount was paramount in home video last week, as the studio's home-entertainment division topped both the national DVD sales and rental charts with the animated Flushed Away, from DreamWorks, and best-picture nominee Babel.
Flushed Away bumped The Departed from the top spot to No. 3 on the Nielsen VideoScan First Alert chart for the week ended Feb. 25. Buena Vista's Prestige rode its $53.1 million box office tally to a No. 2 debut, while Babel bowed at No. 4. Universal's Man of the Year, with Robin Williams, was the week's No. 5 DVD seller its first week in stores.
On Home Media Magazine's DVD rental chart for the same week, Babel benefited from Oscar buzz to debut at No. 1, with estimated rental earnings of $8.7 million, more than a quarter of its theatrical gross.
The Departed, the previous week's top renter, finished a close second with $8.6 million, while The Prestige bowed at No. 3 with $8 million. Man of the Year debuted at No. 4, with estimated rental earnings of $6.9 million.
Babel, with its strong rental showing, wasn't the only DVD release to be lifted by Oscar fever. 20th Century Fox's Little Miss Sunshine, also up for best picture, rose to No. 10 from No. 14 the previous week on First Alert, while its rental revenue for the week was down just 4% from the week before.