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A Bigger Bite of 'Batman'

3 Jan, 2006 By: Brendan Howard

Mothers of young boys and adult comic book fans are on the minds of Warner Home Video marketers as Warner changes the release strategy for two animated TV shows based on DC Comics heroes.

After releasing episodes of “Teen Titans” and “The Batman” as three- to five-episode single DVDs, Warner is going for complete first-season sets.

“We were seeing a trend that moms were particularly interested in buying slightly higher-priced DVDs if they could get more content,” said Dorinda Marticorena, Warner's VP of kids and sports marketing. “We're testing that with Q1 ‘Batman.’

The double-disc The Batman: The Complete First Season ($19.98) streets Feb. 7 (prebook Jan. 3) and marks the first time the entire season has been on DVD. Previously available were episodes one through three (The Batman: Season One Vol. 1), episodes four through six (The Batman: Season One Vol. 2) and the last two episodes as a Wal-Mart exclusive two-pack bundled with Batman Begins.

Extras on The Batman: The Complete First Season will appeal to the show's chief demographic: young boys.

“Teen Titans’ fanbase is a different story, according to Marticorena. In addition to kids, adult fans of the “Teen Titans” comic book like the show, too.

“We're moving to the season-set strategy with ‘Teen Titans' to broaden that fan base,” Marticorena said.

“Teen Titans’ 13 first-season episodes were previously available as Teen Titans Vol. 1 and Vol. 2 ($14.96 each). In addition to the 13 episodes, the new single-disc, complete-season set (prebook Jan. 3, street Feb. 7; $19.98) will include brand-new extras appealing to kids and adults.

Warner is “actively looking” at the possibility of future complete-season DVD sets of other such TV shows, Marticorena said.

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