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‘Rugrats’ is Paramount’s First Nicktoon on DVD

24 Aug, 2001 By: John Jimenez

Ten years ago, Nickelodeon simultaneously launched three new cartoon series — “Doug,” “Rugrats” and “Ren and Stimpy” — and undoubtedly the most successful of the franchises over the past decade has been “Rugrats,”still a strong television series and the basis of two feature-length films.

Paramount Home Entertainment is celebrating Tommy Pickles and his friends’ 10th year as babies with the release of Rugrats: Decade in Diapers on VHS and DVD.The VHS ($12.95 each or $25.90 for a two-cassette pack) came out Aug. 7. The DVD ($19.99) streets Oct. 23 (prebook Sept. 11).

The release marks the first time Paramount is releasing any of its Nickelodeon programming on DVD (although the two "Rugrats" moviesappeared on DVD).

“It’s the 10th anniversary, so we wanted to do as much for the franchise as we could this year,” says Paramount’s v.p. of publicity MartinBlythe. “The children’s DVD market is the most challenging. But I dobelieve the market is becoming more and more receptive to DVD.”

Paramount doesn’t have immediate plans to release any other Nickelodeonprogramming on DVD, but the studio will consider each case on its own merits.

“The age groups have to be factored in here,” Blythe says. Because "Rugrats" appeals to an elementary school audience (4 to 11 is the target age range), it is more suitable for DVD than say, “Blue’s Clues,” which draws mainly preschoolers.

Decade in Diapers has 10 popular “Rugrats” episodes, selected online byfans at Nickjr.com. Extras in both formats include the “Rugrats” pilot episode, a featurette centered around the Pickles family photo album, a clip gallery and two music videos: “Rugrats Rock” and “Rugrats Rap.”

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