4Kids Says Budget Kidvids a Hit14 Jul, 2006 By: Jessica Wolf
At last year's VSDA confab, 4Kids Entertainment announced DVDoubleshot, a line of budget kidvid titles.
The $4.99-discs hit six months ago and are making a splash, according to the company.
Released through Funimation, the discs — stocked with episodes of cartoons such as “Sonic the Hedgehog” “Teenage Mutant Ninja Turtles,” “Yu-Gi-Oh,” and “Care Bears” — have shipped 320,000 units and sold through 250,000, said Joe Lyons, 4Kids director of home entertainment.
The discs are in grocery stores, toy chains and a leading mass merchant, he said.