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4Kids Says Budget Kidvids a Hit

14 Jul, 2006 By: Jessica Wolf



At last year's VSDA confab, 4Kids Entertainment announced DVDoubleshot, a line of budget kidvid titles.

The $4.99-discs hit six months ago and are making a splash, according to the company.

Released through Funimation, the discs — stocked with episodes of cartoons such as “Sonic the Hedgehog” “Teenage Mutant Ninja Turtles,” “Yu-Gi-Oh,” and “Care Bears” — have shipped 320,000 units and sold through 250,000, said Joe Lyons, 4Kids director of home entertainment.

The discs are in grocery stores, toy chains and a leading mass merchant, he said.

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