'300' is Magic Number on Video9 Aug, 2007 By: Thomas K. Arnold
300 topped both rentals and sales.
It looked like a video game and felt like a video game, so it isn't surprising that Warner Home Video would score big with the simultaneous DVD, HD DVD and Blu-ray Disc release of 300.
The film, which grossed $210.6 million in theaters, easily swept into the top spot on both the national home video sales and rental charts its first week in stores. On the Nielsen VideoScan First Alert sales chart for the week ended Aug. 5, the actioner outsold its closest competitor, Universal Studios Home Entertainment's Hot Fuzz, by a margin of more than 7 to 1. On Home Media Magazine's video rental chart, 300 took the top spot with estimated rental earnings of $11.9 million, to $6.4 million for second-ranked Hot Fuzz, though typically strong sellers make weak renters.
This is not to downplay the first-week showing of Hot Fuzz. The comedy grossed just $23.6 million in theaters, but after seven days had already earned more than 25% of that in rentals alone. On the sales front, Hot Fuzz debuted at No. 2, with first-week sales pegged by studio sources at more than 1 million units — well above what's expected for a title of that box office caliber.
20th Century Fox Home Entertainment's Pathfinder, an actioner that made a little more than $10 million in theaters, debuted at No. 3 on First Alert and No. 6 on the rental chart, with $4.5 million in rental revenue.
On the high-definition disc charts, 300 was the top seller on both the Blu-ray Disc and the HD DVD charts. The Blu-ray version outsold the HD DVD edition by a margin of nearly 2 to 1.