'300' Defends Top Sales Spot16 Aug, 2007 By: Thomas K. Arnold
Warner Home Video's 300 juggernaut continued to roll over the competition its second week in stores, as the fast-paced action movie retained the top spot on the national home video sales chart the week ended Aug. 12 despite a strong challenge from newcomer Disturbia, from Paramount and DreamWorks.
The latter, an edgy thriller with a box office pedigree of more than $80 million, debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, although its total unit sales were only about 53% of what 300 did its sophomore week.
Disturbia did manage a No. 1 bow on Home Media Magazine's video rental chart, generating $9.7 million in rental revenue. That was enough to push 300 down to No. 2, even though the movie managed to generate an additional $9.5 million, a decline of just 20% from its opening-week tally.
Warner's TMNT movie debuted at No. 3 on the First Alert sales chart but could only muster a 12th-place bow on the rental chart. Sony Pictures' Are We Done Yet?, a sequel comedy to Are We There Yet?, both with Ice Cube, that grossed $49.7 million in theaters, debuted at No. 4 on the sales chart and No. 3 on the rental chart, with earnings pegged at $6.8 million.
Rounding out the First Alert top five was Fox's season-10 set of “The Simpsons,” which bowed at No. 5.
In the high-definition disc arena, 300 was the No. 1 seller on both the Blu-ray Disc and the HD DVD chart.