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'300' Breaks High-Def Sales Record

7 Aug, 2007 By: Billy Gil

300 was released on DVD, two-disc special edition DVD, HD DVD/DVD combo and Blu-ray Disc.

Warner Home Video said it has the fastest- and highest-selling high-definition title in the market with 300. The studio said it has sold more than 250,000 copies on HD DVD and Blu-ray Disc combined since releasing it July 31.

300's record-breaking high-def sales follow those of Warner's The Departed, which was the first high-def title to break 100,000 units sold, according to the studio. Warner, which along with Paramount Home Entertainment supports both high-def formats, said it has six of the top 10 selling high-def titles with those two releases as well as Superman Returns, Planet Earth — The Complete Collection, Batman Begins and Happy Feet, and claims 30% of the high-def market.

“It wasn't that long ago we were talking about 100,000 [high-definition] units,” said Jim Noonan, SVP, worldwide strategic promotions and communications, Warner Home Entertainment Group. “Now, 250,000 is quite a progression. I think that is quite significant.”

The epic 300 is based on the graphic novel by Frank Miller about 300 Spartan soldiers taking on a massive Persian army at the battle of Thermoplyae. Domestic box office sales topped $210 million.

300 was released on standard DVD, a two-disc special edition DVD, HD DVD/DVD combo and Blu-ray Disc. At the 2007 Comic-Con International, held July 26-29 in San Diego, executive producer Deborah Snyder hinted that 300 will see a new Blu-ray Disc release to incorporate an interactive element, such as that found on the HD DVD version.

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