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$298 BD Player at Wal-Mart

30 May, 2008 By: Stephanie Prange

Walt Disney Co. chairman and CEO Bob Iger said a $300 Blu-ray Disc player would boost the format, and Wal-Mart has granted his wish.

The long-rumored $298 Magnovox player (NB500MG9) has hit shelves at the discounter, along with a $348 Samsung player (BD-P1500/XAA) and a $388 Sony player (BDPS300). The older profile players don't offer all the bells and whistles but may mollify Blu-ray price critics.

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