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20-Year-Old Bradley Video Shutters

7 Nov, 2005 By: Kurt Indvik

Bradley Video Inc., the Santa Rosa, Calif.-based chain that earlier this year marked its 20th anniversary, has shut down operations. The 17-store chain includes five Game Cage stores.

Calls to the chain's headquarters were not returned after an initial employee call early last week to Home Media Retailing reported the shutdown. However, a recorded voice message at one Bradley Video store informed callers that Bradley Video was “closing its doors for good” and that particular store was already closed. Calls to several other Bradley Video and Game Cage stores went unanswered.

The chain had made a significant push into expanding its Game Cage business by opening up five stores in the past year. The business was operating under federal bankruptcy protection and reorganization, according to court documents.

Founder and president Bill Bradley and his business garnered numerous awards and recognition over the years. In 2002, Bradley Video was named the Video Software Dealers Association's Retailer of the Year, Midsized Video Store Chain.

Bradley founded the chain in Northern California in 1985, beginning with one 700-square-foot store offering 800 titles. He built it up to include 12 superstores throughout Northern California and Reno, Nev., averaging more than 6,000 square feet and carrying 18,000 units in inventory.

The company had 172 full- and part-time employees earlier this year.

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