Warner Adds Catalog TV Shows to Netflix Streaming Deal15 Jul, 2010 By: Thomas K. Arnold
Warner Bros. Home Entertainment Group and Netflix have expanded their existing streaming content agreement to add a slate of catalog TV shows, including all 100 episodes of "Nip/Tuck," for instant viewing. The existing license for catalog movies, meanwhile, has been extended through 2011.
Netflix will get to stream "Nip/Tuck" episodes for four years. The edgy series will air simultaneously on the cable network Logo through an off-cable syndication deal with Warner Bros. Domestic Television Distribution. As part of its deal, Netflix also has acquired streaming rights to the series "Veronica Mars," "Pushing Daisies" and "Terminator: The Sarah Connor Chronicles," among others.
The Los Gatos, Calif.-based online DVD rental pioneer has said that 50% of its 14 million subscribers watch at least 15 minutes of streamed content (mostly TV programming) per month. Since 2008 Netflix has significantly increased its subscriber base through expansion of its Watch Instantly streaming service via a myriad of media devices, connected televisions and video game platforms, including Sony's PlayStation 3, Nintendo's Wii and Microsoft's Xbox 360.
"Our Netflix streaming relationship is a good example of the opportunities the digital space provides to make content available in new ways at appropriate points in the product lifecycle," said Thomas Gewecke, president of Warner Bros. Digital Distribution. "This agreement establishes an additional stop on the economic chain for our library content while providing consumers with more convenience and choice."
"Netflix and Warner Bros. have a history of innovation and partnership," said Robert Kyncl, VP of content acquisition for Netflix. "This agreement breaks new ground for both of us in the area of subscription, commercial-free streaming of first cycle syndication network and cable TV shows. We are proud to make more movies and TV episodes from Warner Bros. available to Netflix members."