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Sandvine: Netflix Still Tops Peak Downstream Traffic

7 Nov, 2012 By: Erik Gruenwedel

Netflix again tops all online video websites, including capturing 33% of peak downstream traffic in North America, according to new data from broadband network solutions provider Sandvine.

The percentage, which is up 0.3% from the same study released a year ago, is noteworthy in that for the first time, one can see that subscription video-on-demand rivals Amazon Prime Instant Video and Hulu (and Hulu Plus) lag significantly behind Netflix.

Indeed, Amazon Prime generated 1.75% of peak downstream traffic, while Hulu captured 1.38% — which was 0.1% behind Facebook.

By comparison, iTunes — which is transactional VOD — captured 3.92% of traffic, trailing P2P platform BitTorrent with 5.89%.

YouTube, which typically dominates online video consumption in the number of videos viewed and eyeballs, captured 14.8% of peak downstream traffic.

Overall, the average domestic household uses 52G of data per month — up from 23GB during the same report last year, which translates to 81 hours of streaming video.

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