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Reports: Netflix App Included With iPad Launch

1 Apr, 2010 By: Erik Gruenwedel

Netflix’s Watch Instantly movie-streaming service scored a coup April 1 when a blog associated with the Los Gatos, Calif.-based online DVD rental pioneer said a Netflix app would be featured in the April 3 launch of the Apple iPad tablet computer.

Officially, Netflix hasn't confirmed the app, and spokesperson Steve Swasey remained coy, adding, "Today is April Fool's Day. We'll see what happens Saturday."

Netflix securing a place on the lucrative iTunes food chain has been a source of ongoing speculation and a goal for CEO Reed Hastings, according to recent conversations with analysts and the media.

Swasey, who agreed online scuttlebutt about the app had reached a feverish pitch, reiterated that Netflix wants to include streaming on any device that delivers movies from the Internet, including Apple.

“Beyond that, we’re just not confirming it,” he said.

The Netflix app reportedly allows users to browse and manage their DVD/Blu-ray Disc rental queues. Separate apps for the iPhone and iPod Touch are also forthcoming.

The iPad with Wi-Fi retails for $499 for the 16GB version, $599 for the 32GB and $699 for the 64GB. The Wi-Fi + 3G models will be available in late April at $629 for the 16GB version, $729 for the 32GB and $829 for the 64GB.

Media reports added that an ABC TV app allowing access to repurposed content from the Disney-owned network, including episodes of “Lost,” would be included for free on the iPad. Access to rival networks NBC and CBS (via a reconfigured Web site) is already featured on the iPad, including access to episodes of “Survivor” and promotional clips to “The Mentalist” and “How I Met Your Mother,” among others.

The New York Times reported that Hulu is close to finalizing an Apple app.

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