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Report: Netflix Users Binge-Viewing 'Arrested Development'

28 May, 2013 By: Chris Tribbey

The critics may be mixed on the new season of “Arrested Development,” but Netflix subscribers nonetheless binge-viewed the show during the Memorial Day weekend, according to a new report.

One in 10 Netflix subscribers who tuned into “Arrested Development” when it debuted May 26 at 12:01 a.m. Pacific watched all 15 episodes by the end of Memorial Day, according to Fremont, Calif.-based Procera Networks, which monitors ISP data usage from five cable and five DSL operators in North America.

One DSL network reported 36% of devices watching Netflix on Sunday, May 26, tuned in to at least one episode of “Arrested Development” — more than three times the number of people who viewed “House of Cards” when it debuted. One cable operator reported an 8% jump in Netflix traffic May 26, compared with the previous Sunday.

“From our perspective, the launch was a success and did have a noticeable affect on network traffic,” Cam Cullen, VP of global marketing at Procera Networks, wrote in a blog post.

Netflix had no comment on the report.

“Arrested Development” accounted for 10% of all Netflix traffic at one American university network, according to Procera’s data, and Xbox 360s and PlayStation 3s were used the most to view the series on fixed line networks.

Cullen also noted there was “quite a bit” of sharing and downloading of the series on file-sharing sites.

“Although these were not in the top files that are shared (which right now belongs to new movies and ‘Game of Thrones’), it is still significant,” Cullen wrote.

Netflix brought back the former Fox TV sitcom with the original cast (Jason Bateman, Michael Cera, Jeffrey Tambor, Jessica Walter, Will Arnett, Portia de Rossi, etc.) to much fanfare. The 2003-2006 original airing garnered a cult following but poor ratings.

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