Nielsen: More TV Being Streamed on Netflix17 Jul, 2012 By: Chris Tribbey
More Netflix subscribers are using the service mostly to stream TV content, according to a Nielsen survey of more than 2,200 people.
Nineteen percent of survey respondents said they prefer to use Netflix for TV programming, an 8% increase since 2011. Those who mainly stream movies came in at 47%, down 6% since 2011. Users that prefer to watch both was 35%.
“The increase comes in the wake of Netflix not just inking partnerships to re-air programming, but also jumping feet first into production themselves, rolling out original content, like the eight-episode ‘Lilyhammer,’” Nielsen wrote in a blog post.