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Netflix Using Amazon Backend Technology

7 May, 2010 By: Erik Gruenwedel

Netflix May 7 formally acknowledged it is using technological services from Amazon to enhance backend features on its website, including subscriber movie lists, search functionality, content transcoding and a recommendation system, among others.

Los Gatos, Calif.-based Netflix, which has been using Amazon Web Services LLC for more than year, has been a speculated acquisition target by the electronic retail behemoth ever since the relationship between the two companies was divulged in blog posts.

Amazon operates a video-on-demand (VOD) transactional movie rental service, which some analysts say would be a perfect fit with Netflix’s DVD and streaming services.

Neither company has addressed the rumor.

Instead, Kevin McEntee, VP of engineering at Netflix, said AWS allows the online DVD rental pioneer to “focus on innovation” without devoting the requisite time and energy needed to build “undifferentiated data centers.”

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