Netflix Ups Canadian Streaming Content15 Dec, 2010 By: Erik Gruenwedel
Netflix said it has added hundreds of television programs to its Canadian streaming service, including complete seasons of “Weeds,” “The Big C,” “Undercover Boss” and “The Tudors,” among others.
Los Gatos, Calif.-based Netflix, which launched the streaming-only service in Canada in September, was criticized initially for its paltry content selection. Indeed, the Canadian service reportedly has about 1,100 titles, about 10% of the streaming content available on Netflix in the United States.
Other programming additions include Canadian series “Men with Brooms,” “Republic of Doyle,” “Merlin,” “Pulling” and “The Kids in the Hall.”
The programming upgrades follow new and upgraded Canadian-based license agreements with CBS, Freemantle Media Enterprises, Sony, Maple and New Video, and do not apply to the streaming-only option Netflix launched last month in the United States.
“Adding to the choice of content we offer our members is an ongoing focus for Netflix in Canada,” said Kelly Merryman, VP of content acquisition for Netflix. “TV content continues to be extremely popular with our members, and we believe that they will be delighted with the expanding list of critically acclaimed and popular TV series available to watch instantly.”
Netflix CEO Reed Hastings has said that more than 50% of the service’s nearly 19 million subscribers stream at least 15 minutes of primarily TV content per month.