Netflix, Telemundo Ink Streaming Deal22 Aug, 2011 By: Erik Gruenwedel
Online streaming giant gets more than 1,200 hours of programming, including hit, 'La Reina del Sur (The Queen of the South)'.
Telemundo Internacional Aug. 22 announced it signed an agreement with Netflix that allows the service's pending Latin America subscribers to stream upwards of 1,200 hours of Spanish-language programming per year.
Financial terms of the deal were not disclosed, but the agreement does include current Telemundo hit "La Reina del Sur (The Queen of the South).”
The agreement will enable Telemundo to analyze viewer demand response on a year-by-year basis, allowing the company to be more selective with its content and fullfill its audience’s needs. Netflix subscribers will benefit from a wide range of Telemundo content that’s already proven popular with the U.S. Hispanic audience and around the world.
“The growth of Netflix’s SVOD platform is in our priority list as part of our expansion into all new media and emerging platforms,” said Luis Daniel Capriles, VP of international digital media at Telemundo Internacional.
Los Gatos, Calif.-based Netflix, which is launching streaming service this fall in 43 Latin America countries, Mexico and the Caribbean, would use the programming to augment studio and local content.
Netflix recently signed a deal with Televisa for 3,000 hours of programming. It also has a deal with TV Azteca for 1,500 hours of content.
Telemundo Internacional is a unit of Telemundo Media, the second largest Spanish-language TV program producer in the world.