Netflix Swaps 'Instant Queue' With ‘My List’21 Aug, 2013 By: Erik Gruenwedel
New software replaces Instant Queue while sorting, arranging and prioritizing movies and TV shows subscribers have selected
Netflix Aug. 21 began rolling out “My List,” a new visual software that replaces Instant Queue, which enabled subscribers to list and track favorite movie and TV show rentals.
Netflix, which originally created the rental queue for its by-mail disc subscribers, evolved the software for streaming to include recommendations. The latter feature has long been considered a significant competitive advantage for Netflix — and one widely emulated by rival subscription video-on-demand services.
In addition to visually displaying titles in rows in a gallery format per individual streaming (not disc) subscriber, “My List” will sort, arrange and categorize selections based on what it thinks the sub would like to view first.
The software also displays a special tag for TV series that have new seasons, while content, whose license rights are slated to expire, will be called out to subscribers well in advance of their due date. “My List,” also allows proactive subscribers the right to override the software’s selections.
And unlike an unwelcomed house guest, “My List” will eventually disappear if never utilized.
“If you never use [it], or rarely watch from the related row, it will slowly drop lower on your Netflix screen so it doesn’t get in the way,” Michael Spiegelman, Netflix's director of product innovation, wrote in a blog post.
Separately, a U.S. District Court judge in San Francisco Aug. 20 dismissed for the second time a shareholder lawsuit that alleged Netflix executives misled investors in 2011 when the service raised the price 60% for the popular hybrid disc-streaming plan, in additon to an aborted move to spin off its disc business.
"All of plaintiffs' allegations — new and old — depend on the tenuous theory that defendants withheld discrete and accurate financial information about streaming while also touting streaming's profitability," Judge Samuel Conti wrote in his decision. "The court has not found this to be the case."