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Netflix: PlayStation 3 Top Streaming Platform for SVOD Content

4 Dec, 2012 By: Erik Gruenwedel

PlayStation 3

Netflix Dec. 4 said Sony’s PlayStation 3 video game console is now the primary development platform for the subscription video-on-demand pioneer and is its most popular device for streaming movies and TV shows.

Netflix launched its SVOD service in 2008 via a branded Roku media player, followed by a successful link on Xbox 360 and then PS3. Netflix service is now available via app on about 800 connected devices. 

“PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours … to become our No. 1 platform overall,” said Netflix CEO Reed Hastings. “PS3 is a natural fit for Netflix, in terms of developing and first deploying our most advanced features. We can transparently update our application with new features on a daily basis, and through the free PlayStation Network, people around the world can sign up for Netflix directly from their PS3.”

The public endorsement of PS3 comes as the pending Redbox Instant by Verizon disc and digital rental service becomes available on Apple’s iOS platform and Microsoft’s Surface tablet, among others.

Earlier this year, PlayStation and Netflix expanded their partnership by bringing Netflix to PlayStation Vita in the United States. PlayStation 3 owners can start streaming a movie or TV show on Netflix, pause it, and continue watching on PS Vita’s 5-inch high-def OLED screen.

“Netflix provides a fantastic experience for watching TV shows and movies on PS3, and our joint development will continue to produce innovations for our customers that further demonstrate PS3 as the true home for entertainment in the living room,” Jack Tretton, CEO of Sony Computer Entertainment America, said in a statement.

Investors reacted favorably, sending Netflix shares up more than 7% in midday trading.

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