Netflix 'One-Click' Remotes Coming to Connected Devices4 Jan, 2011 By: Erik Gruenwedel
Netflix — synonymous with online movie disc rentals and streaming — will soon become a standalone user-feature on a series of remote controls accompanying new Internet-connected televisions, Blu-ray Disc players and related media devices.
Coming this spring, remote controls from Best Buy’s in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony and Toshiba will include a specific red “Netflix” button, which allow Netflix subscribers to directly link to streaming and their rental queue.
“No more turning on the TV, going to a home screen and searching for the Netflix icon,” said Neil Hunt, chief product officer at Netflix. “With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix.”
Sharp, Sony and Toshiba also will place the Netflix one-click button on remotes for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.
Los Gatos, Calif.-based Netflix enters 2011 with its streaming service embedded on more than 250 CE devices.