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Netflix Moves to More Players



By : Chris Tribbey | Posted: 07 Jan 2010


HDTVs and Blu-ray Disc players from Panasonic, Sanyo, Sharp, Toshiba, Philips, Magnavox, Sylvania and Emerson in 2010 will come equipped with Netflix, allowing for instant streaming of content from the rental service, Netflix announced at the International Consumer Electronics Show (CES) Jan. 7.

Blu-ray players from LG Electronics, Sony and Samsung, as well as the PlayStation 3 and Xbox 360, currently carry the service.

“Ever since Netflix began instantly streaming movies and TV episodes to personal computers in January 2007, we’ve said we want to be ubiquitous on whatever device gets the Internet to the TV,” said Netflix co-founder and CEO Reed Hastings. “We've made incredible progress toward this goal over the last year, and we’ve rapidly established Netflix as a must-have service for Internet connected consumer electronics devices.”

Also Jan. 7 at CES:

• Rovi Corp. said it will add content from Showtime Networks and ZillionTV to its TotalGuide media guide solution.

“Combining Rovi’s extensive search and discovery expertise with ZillionTV will deliver a highly enjoyable and rewarding experience for television lovers that is second to none,” said Mitch Berman, executive chairman and co-founder of ZillionTV. 

• Vizio’s new XVT Pro series of 3D HDTVs will feature active shutter glasses that feature Bluetooth connectivity, glasses manufacturer XpanD announced.

“The combination of Bluetooth-enabled XpanD glasses and Sensio 3D technology will provide an immersive, dynamic and cost-effective solution for VIZIO XVT Pro owners,” said Xpan D CEO Maria Costeira.

• Chinese consumer electronics company Haier is getting into the Blu-ray Disc player game, debuting two new players and an LCD HDTV with a Blu-ray player built in.

“Providing the content that consumers want is the key to customer satisfaction," said Stewart Katz, VP of portable media electronics for Haier America. “Haier America has entered into a number of strategic content partnerships for Blu-ray players and will continue to pursue ways to give consumers the best entertainment experience possible.”

• For HDTV company Westinghouse Digital, it’s all about being green. “We ensured that all our new products are very, very green,” said Rey Roque, VP of marketing for Westinghouse. “These are two years ahead of the curve.”

All eight new LED HDTV models the company debuted at CES exceed Energy Star 4.0 models (“You’ll use more power with your hallway light,” Roque quips) and even the packaging is made of recycled materials and soy based ink.

• Interactive TV technology company Dreamer Corp. said its BluTV technology will be integrated on the Oppo BDP-83 Blu-ray player. The company is hoping other Blu-ray manufacturers take note.

“Dreamer transforms Blu-ray Disc players into a full-featured HD set-top box, making it easy for consumers to browse, search and watch interactive content on their TV screens,” said Dreamer CEO Won Baek. “The options for content distribution through Blu-TV are limitless.”

During a demo of BluTV, Dreamer reps showed how it can turn connected Blu-ray players into VOD streaming devices, an eCommerce browser, a gaming platform, and even an outlet for music artists to have fans follow their tours remotely.

“Our goal is to democratize content, make it a portal for everyone to get their channels to consumers,” said Dreamer GM Perry Weinstein. “It’s about giving every company access through this gateway.”

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