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Netflix Inks Streaming Deal With Nu Image/Millennium Films

8 Sep, 2010 By: Erik Gruenwedel


Netflix’s expanded content availability for its streaming service took another step forward Sept. 8 when it said it signed a multiyear license deal with Nu Image/Millennium Films. The company produced The Expendables, John Rambo, Brooklyn’s Finest, Righteous Kill, 16 Blocks and Black Dahlia, among other major theatrical releases.

The deal doesn’t include DVD/Blu-ray Disc or the aforementioned movies, which have major studio distribution, including home entertainment. For example, recent No. 1 box office hit, The Expendables, featuring a “who’s who” of current and past action stars, is distributed by Lionsgate.

The agreement does include titles without studio distribution, including Dito Monteil’s 2011 slated release Son of No One, a crime drama starring Channing Tatum, Al Pacino, Katie Holmes, Tracy Morgan, Ray Liotta and Juliette Bincoche. Also slated for streaming is 2011 release Elephant White, a drama starring Academy Award nominee Djimon Hounsou and Golden Globe winner Kevin Bacon, about a contract killer who gets swept up in the dangerous business of white slave traders in Thailand.

The films, among other catalog titles, will be made available to Netflix subscribers during the pay-TV window, which includes transactional video-on-demand (VOD) and is months prior to Netflix’s typical access.

“Avi Lerner and Nu Image have a remarkable track record of producing crowd pleasing and profitable films,” said Ted Sarandos, chief content officer for Netflix. “Their ability to work across multiple studios and maintain a consistent output of diverse and successful films makes Avi and his company perfect Netflix partners for theatrical features in the pay TV window.”

The agreement mirrors recent separate streaming deals between Netflix and pay-TV/online channel Epix and Warner Bros. The Nu Image/Millennium Films deal was orchestrated by Robert Kyncl, VP of content acquisition for Netflix.

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